ELLUS | PREMIUM FASHION BRAND
Ellus was founded in 1972 by Nelson Alvarenga and was established in the Brazilian market with its always transgressor behavior in the premium fashion segment and its high quality jeanswear. Over the years the brand has brought iconic names to the campaigns like Kate Moss, Milla Jovovich, Alek Wek and Carol Trentini, clicked by great photographers such as Terry Richardson, Tom Munro and Bob Wolfenson, translating the brand's streetwear essence.
2ndFLOOR | PREMIUM FASHION BRAND
Young, fresh and free. This is the spirit of Ellus 2nd Floor, a young brand created by creative and branding director, Adriana Bozon. It was born from a pioneering project of the same name that, in 2002, opened space to reveal new talents in the national fashion. The debut as a brand came in 2007, with a parade for Summer 2008 at São Paulo Fashion Week. Today, the brand has points of sale in several points in Brazil and the creation team is headed by the stylist Thiago Marcon.
ELLUS KIDS | PREMIUM FASHION BRAND
The children's line, called ELLUS KIDS, was launched in the end of 2014, during Fashion Weekend Kids. Totally in tune with the provocative urban DNA of its "mother" ELLUS, it features full personality pieces for boys and girls from 4 to 14 years old, with leather jackets band t-shirts and , all directly linked to the celebrated style rebellion of ELLUS.